WWF-CANADA BLOG
News, views and analysis from our team as we work to protect the future of our planet.
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Thanks to WWF and the Forest Stewardship Council (FSC), you can buy a kitchen table with a clear conscience.
On April 29, 2011, WWF celebrates 50 years of environmental conservation. Join us as we highlight 50 stories in 50 days, looking back at what we’ve achieved together and looking forward to another 50 years.
Freshly brewed coffee on a lazy weekend morning. Children drawing pictures or blowing out the candles on their birthday cake. Lingering over a home-cooked meal, enjoying conversation late into the night.
The kitchen table is the scene for some of the simple, innocent joys of life.
But could you enjoy them in the same way if you knew species were dying out as their rainforest home was destroyed to provide the timber for your table? What if indigenous people were moved off their land to get at the wood your table was made from?
When you walked into your local furniture store 20 years ago, you had little way of knowing where the timber in your table came from.
Today, things are different. With the FSC label, you can buy a table – not to mention chairs, flooring, garden sheds, wallpaper, toilet tissue and much more – safe in the knowledge that you’re not threatening the countless species and people that depend on the world’s forests.
Logs at FSC certified Pallisco logging company, East province, Cameroon (c) Brent Stirton/Getty Images/WWF-UK
What’s at stake?
Forests are cradles of life – around four-fifths of all land species live in tropical forests. They play a vital role in regulating our climate by absorbing carbon dioxide, and help maintain our soil and water. Forests directly support around 1.6 billion people – nearly a quarter of the world’s population.
But over the last half-century, people have destroyed forests at an alarming rate. We’ve already lost around half of the world’s original forests.
The story so far
In the early 1990s, we campaigned to stop the timber industry destroying and degrading the world’s forests. At the time, few businesses believed they were responsible for where their timber came from.
“Businesses didn’t think the environment was their concern,” recalls Jean-Paul Jeanrenaud, who led WWF-UK’s work on forests at the time. “We had chief executives slamming the phone down on us. I even had people threaten to punch me.”
In September 1991, British DIY chain B&Q committed to working with us to buy only legal, sustainable timber. By the end of that year, 16 large UK companies had committed to sourcing their timber products from well-managed forests. That was the beginning of our Global Forest & Trade Network.
But we needed a way to turn those commitments into reality. So in 1993, we helped form the Forest Stewardship Council (FSC) to certify timber and wood-based products that meet high environmental and social standards.
For a forest to be FSC certified, independent inspectors check that it meets the FSC’s strict criteria. All trees that are cut down have to be replaced or allowed to re-grow naturally, and parts of the forest are left untouched. The rights of indigenous people are respected, and local workers are employed on a decent salary. Often, companies support other social services, such as schools and clinics.
Did you know?
What next?
Almost a tenth of forest products traded now meet FSC standards. That’s a phenomenal rate of growth – but it means nine-tenths of products are still uncertified.
We believe some areas of forest need to be protected from any commercial logging. But we’re supporting responsible forestry alongside protected areas to help conserve the world’s most important forests:
What you can do
You can help secure a future for the world’s forests, and the people and animals that depend upon them next time you buy a table – or any other wood-based product. Only buy products with the FSC label – it’s the only credible certification scheme.
If you don’t see the logo, ask the store or manufacturer why not. Make sure they realize that you as a customer want to know that the products you buy don’t destroy forests. This message will swiftly get back to their suppliers.
Be part of the celebration!