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News, views and analysis from our team as we work to create solutions to conservation challenges facing our planet.


CN Tower Climb: Fundraising with your social network

Our annual CN Tower Climb (now in its 24th year) is our most powerful fundraising event that supports our conservation efforts to help species at risk and their habitats.  Whether you are a first-timer or experienced fundraiser, tapping into your social network is a great way to help you reach and exceed your fundraising goal.  Here are a few quick and easy ways:

Tweet Tweet!
Asking for donations in 140 characters or less is simple!  Send tweets every few days asking your followers to support you in the climb.  Include a link to your fundraising page to make it easy for them and a short message telling them why you are climbing.  Include updates on how your training is going, and recognize them by thanking them for their contributions.

andrew tweet audunn janyjang - percent to goalAdded Bonus!  We are running a contest right now until April 24th to help you leverage your fundraising efforts. To enter is simple:  Tweet a link to your fundraising page, and tell us why you are climbing by using #Climb4WWF and you will have a chance to win a WWF adoption kit.

twitter-contest---tower

Facebook, Google+ and LinkedIn
Most of us that use these networks, spend a lot of our day (perhaps too much) checking our newsfeeds and updates to check-in and see what our friends are up to.  Update your status weekly by sharing your fundraising page link and ask your friends to support you.

facebook fundraising

Ask with an e-mail
Open up that address book and ask away!  You have a huge network of friends, family, or co-workers at your fingertips.  Send a personalized email with a link to your fundraising page explaining why this is an important cause to you, and what their support means.  Remind them that as a registered charity, they will receive a charitable tax receipt for donations $20 or more.

Another great tip is adding a link to your fundraising page in your email signature.

email signature

These are just a few ways to take part in social fundraising.  For more fundraising tips, visit our climb website.  The more you raise, the more you earn!  Whether you raise $75 or $5000, we have some great prizes to reward you for your efforts, so make the most of it and have fun!

Join WWF for the 24th Annual Canada Life CN Tower Climb on May 1 and 3, 2014. Register. Fundraise. Climb. Protect. Earn your stripes at wwf.ca/cntower. Not in Toronto? You can still support WWF by doing the Climbless Climb!