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Nelly Furtado gets Canada tweeting for WWF-Canada

Tide teamed up with Nelly Furtado, Grammy Award-winning Canadian singer-songwriter and advocate for the environment, to introduce its new fundraising initiative with WWF-Canada in support of our Count for Nature movement.

Nelly Furtado gets her hands dirty to help replenish the Toronto area with native plants, celebrating the launch of Tide purclean and the kick off of Tide’s support for WWF-Canada’s Count for Nature movement. © Tide

Nelly Furtado gets her hands dirty to help replenish the Toronto area with native plants, celebrating the launch of Tide purclean and the kick off of Tide’s support for WWF-Canada’s Count for Nature movement. © Tide

“I’m thrilled that, together with Tide, I get to bring attention to WWF-Canada’s Count for Nature movement, and invite Canadians to take action with me,” Furtado said.

Every time someone tweets to @Tide sharing an action they take to make a difference for nature using the hashtags #purclean and #CountForNature, Tide purclean will donate $1* to WWF-Canada’s Count for Nature movement, but only until Nov. 30 at 11:59 p.m. ET.

So get Tweeting!

* Acceptance of this support is not an endorsement by WWF-Canada for Tide or its individual products.