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Nelly Furtado asks Canadians to Count for Nature

Tide teamed up with Nelly Furtado, Grammy Award-winning Canadian singer-songwriter and advocate for the environment, to advance its fundraising initiative with WWF-Canada in support of our Count for Nature movement.

Every time someone joins Furtado to take Tide’s Sustainable Laundry Pledge or tweets using the #CleanPledge #CA hashtags, Tide purclean will donate $5* to support WWF-Canada’s Count For Nature movement (up to $15,000*).

Nelly Furtado gets her hands dirty to help replenish the Toronto area with native plants, celebrating the launch of Tide purclean and the kick off of Tide’s support for WWF-Canada’s Count for Nature movement. © Tide

Nelly Furtado gets her hands dirty to help replenish the Toronto area with native plants, celebrating the launch of Tide purclean and the kick off of Tide’s support for WWF-Canada’s Count for Nature movement. © Tide

“I’m thrilled that, together with Tide, I get to bring attention to WWF-Canada’s Count for Nature movement, and invite Canadians to take action with me,” Furtado said.

So pledge and get tweeting.

* Acceptance of this support is not an endorsement by WWF-Canada of Tide or its individual products.