WWF-CANADA BLOG
News, views and analysis from our team as we work to protect the future of our planet.
The WWF is run at a local level by the following offices...
A quick Google trends search shows that prior to 2007, these terms were practically non-existent in the lexicon of internet searches – people simply weren’t talking about them. Fast forward to today and we have a different story altogether.
Even in Canada, a country typically perceived as being water secure, various factors can give rise to water related risk, and in the absence of effective mitigation and watershed governance these in turn can lead to financial impacts.
Herman and his loyal friend, Larry the fish get quite a shock to them when they learn that their household water use is only the tip of the iceberg as far as their total water footprint goes.
This is the question I was faced with when I stumbled upon the July 1981 issue of Life Magazine in an antique store this past weekend.
Meeting Canadians’ home energy demands doesn’t come without a cost to Canada’s freshwater budget. Although we don’t see it, water is deeply embedded in the energy we use in our homes to power up appliances, turn on lights, and control the temperature.
Water permeates our lives – we drink it, we clean with it, we use it recreationally as we splash around in the summer and skate in the winter, we also use it for spiritual purposes and to inspire our creative side.
Think about the amount of water that you use. What probably comes to mind are household activities such as showering, drinking water, or flushing the toilet. But what about the amount of water that goes into the production of the goods and services we buy and consume?