Fashion + sustainability = A new way to support WWF
International design boutique Slow FactoryTM and WWF have joined together to showcase the beauty of nature and sustainable products.
The collaboration has culminated in the release of Petit Atlas, a limited edition selection of 1,000 scarves on silk twill, and silk crêpe de Chine, depicting freshwater, oceans, Arctic and forestry imagery.
The scarves have been made by a fair trade, family-owned Italian business using 100% silk. All dyes and inks used in the printing process are ecofriendly, meeting the Oeko-Tex Standard 100 product class I and II. The packaging and paper used is FSC and SFI certified and all imagery is sourced and licensed exclusively from the NASA image library.
Ten per cent of all Petit Atlas retail sales will go towards WWF’s vital conservation efforts. The collection is available exclusively online at slowfactory.com to US & Canada residents. Over the next few months WWF-Canada will have a limited number of scarves available for our readers – stay tuned!
WWF’s work with business
WWF works with business to help drive change on the scale and at the pace that our planet needs. We call on businesses to assess their impacts and look for ways to ensure their operations and products are developed and used responsibly. This collaboration with Slow Factory recognizes the importance of better production and responsible sourcing of raw materials and also supports WWF’s conservation work. In Canada, proceeds from this partnership will go towards our work on Freshwater, Oceans, and Arctic; creating a future where people and nature thrive.
About Slow Factory
Slow Factory is a design boutique that creates limited edition silk scarves by merging high-resolution digital prints of scientific images from NASA with the highest quality, centuries-old traditional textile finishing in Como, Italy. Each collection weaves a strong partnership with an internationally-recognized NGO working in the Environmental or Human Rights sectors.
